What is Matomo?

Matomo (formerly Piwik) is the world's leading open-source web analytics platform, providing a comprehensive alternative to Google Analytics that you can self-host on your own European servers. With Matomo, you retain 100% ownership of your data – no third-party access, no data sampling, no privacy concerns. The platform offers all the advanced features expected of enterprise analytics: real-time data, visitor profiles, funnels, cohorts, A/B testing, and more. Organizations across Europe choose Matomo to maintain GDPR compliance while still gathering the insights they need. Whether self-hosted or cloud-hosted, Matomo puts you in control of your analytics data.

Key Features

✓Complete Google Analytics alternative
✓Self-hosting for 100% data ownership
✓Real-time analytics and visitor logs
✓Conversion funnels and goals
✓A/B testing and experiments
✓Heatmaps and session recordings
✓Custom dashboards and reports
✓Tag manager included
✓Form analytics
✓SEO and search keyword tracking
✓GDPR and privacy compliance tools
✓Import from Google Analytics

🔒 Privacy & Data Protection

Matomo is designed for privacy compliance. When self-hosted on European infrastructure (like Hetzner or OVHcloud), your analytics data never leaves your control or EU jurisdiction. Matomo provides built-in features for GDPR compliance including data anonymization, consent management, and the ability to respect Do Not Track. Unlike Google Analytics, Matomo does not share data with any third party. The open-source codebase can be audited for security and privacy. For organizations where data sovereignty is critical, Matomo provides the analytics capabilities of big tech without the privacy trade-offs.

Best For

Organizations requiring complete data ownershipEnterprises migrating from Google Analytics for GDPRGovernment and healthcare with strict compliance needsMarketing teams needing advanced funnel analysisE-commerce sites tracking conversionsAgencies managing analytics for multiple clients

💰 Pricing

Matomo On-Premise (self-hosted) is completely free and open-source, with no limitations on data or users. Premium plugins for advanced features like A/B testing or heatmaps can be purchased separately. Matomo Cloud offers a managed solution with hosting, updates, and support included. Cloud pricing is based on traffic with plans starting for small sites up to enterprise. Visit matomo.org for current Cloud pricing options.

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