Plausible - European Alternative

What is Plausible?

Plausible is a privacy-focused web analytics service that provides everything you need to understand your website traffic without violating visitor privacy. Unlike Google Analytics, Plausible does not use cookies, does not collect personal data, and does not require a cookie consent banner. The tracking script is incredibly lightweight (under 1KB), significantly reducing page load times compared to Google Analytics' heavy scripts. The software is fully open-source and can be self-hosted, but Plausible also offers a managed cloud service hosted entirely within the EU on Hetzner servers powered by renewable energy. For website owners who want insights without compromising on ethics, Plausible is the leading choice.

Key Features

✓Cookie-free analytics (no consent banner required)
✓Ultra-lightweight script (under 1KB)
✓GDPR, CCPA, and PECR compliant out of the box
✓Simple, intuitive dashboard
✓Real-time traffic monitoring
✓UTM campaign tracking
✓Goal and event tracking
✓Custom properties for segmentation
✓API access for data export
✓Email reports and alerts
✓Open-source (self-hosting option)
✓Hosted on Hetzner (renewable energy, EU-only)

🔒 Privacy & Data Protection

Plausible was built from the ground up for privacy. No cookies means no tracking across websites. No personal data collection means no GDPR headaches. The service is hosted exclusively in the EU on Hetzner infrastructure powered by sustainable energy. Plausible's lightweight script also reduces bandwidth and carbon footprint compared to heavy analytics solutions. As open-source software, the code can be audited by anyone. For organizations taking privacy seriously, Plausible proves you don't need invasive tracking to understand your audience.

Best For

Privacy-conscious website ownersGDPR-compliant businesses avoiding cookie bannersPerformance-focused sites minimizing JavaScriptMarketing teams tracking campaigns without invasive analyticsOpen-source advocates wanting auditable analyticsSites prioritizing environmental sustainability

💰 Pricing

Plausible's pricing is based on monthly pageviews, with all plans including identical features. The starter plan begins at €6/month (or €60/year) for up to 10,000 pageviews across 50 sites. Plans scale with traffic, remaining affordable even for high-traffic sites. Self-hosting is completely free for those who want to run their own infrastructure. There's also a 30-day free trial with no credit card required.

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