What is Simple Analytics?
Simple Analytics is a Dutch web analytics service that proves you can understand your website traffic without invading visitor privacy. Used by major organizations including the Bank of England, UK Government, Michelin, and Hyundai, Simple Analytics is 100% GDPR compliant by design. The service never stores personal data about visitors – no cookies, no tracking, no consent banners required. The lightweight script improves page load speed compared to Google Analytics, and an innovative AI chat feature lets you ask questions about your data instead of digging through reports. Simple Analytics is recommended by DuckDuckGo as an ethical Google Analytics alternative.
Key Features
- ✓100% GDPR, PECR, CCPA compliant by design
- ✓No cookies or tracking – no consent banners needed
- ✓AI chat to query your analytics data
- ✓Simple, intuitive dashboard
- ✓Goals tracker and conversion funnels
- ✓Events Explorer for detailed tracking
- ✓Lightweight script improves page speed
- ✓Tweet viewer to track Twitter traffic sources
- ✓Import data from Google Analytics
- ✓Export to Power BI, Google Looker Studio
- ✓Dark mode interface
- ✓Public dashboard option
🔒 Privacy & Data Protection
Simple Analytics was built with privacy as the core business model – not an afterthought. The company is based in the Netherlands (EU) with fully EU-based hosting. They never store personal data about visitors: no cookies, no IP addresses, no fingerprinting, no tracking across sites. This means websites using Simple Analytics genuinely don't need cookie consent banners for analytics. The service has been recommended by privacy advocates and is trusted by governments and major enterprises who take GDPR seriously.
Best For
💰 Pricing
Simple Analytics offers a free tier to get started. Paid plans: Starter (for individuals), Team (for organizations), and Enterprise (for large-scale needs). Pricing is based on pageviews with all features included at every tier. No credit card required for the free trial. Visit simpleanalytics.com for current pricing.
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