What is Umami?
Umami is a simple, fast, privacy-friendly alternative to Google Analytics. Proudly open-source, Umami collects only essential metrics – page views, referrers, devices – without personal data or cookies, making it GDPR compliant by design. Thousands of developers worldwide contribute to and use Umami for privacy-respecting website analytics. The platform provides a clean, modern dashboard showing everything you need to understand your website traffic without the complexity of Google Analytics. Self-host for complete data control, or use Umami Cloud for convenience.
Key Features
- ✓Privacy-friendly (no cookies)
- ✓GDPR compliant by design
- ✓Simple, clean dashboard
- ✓Page views and sessions
- ✓Referrer tracking
- ✓Device and browser stats
- ✓Geographic data
- ✓Real-time statistics
- ✓Custom events tracking
- ✓Multiple websites
- ✓Self-hosted option
- ✓Open-source (MIT license)
🔒 Privacy & Data Protection
Umami is designed with privacy as a core principle. No cookies means no consent banners required. The platform collects only anonymized, aggregate data – no personal information is ever stored. Self-hosting on European infrastructure ensures website analytics data never leaves your control. For organizations wanting to understand their traffic while respecting visitor privacy and GDPR, Umami provides analytics without compromise. The open-source MIT license ensures complete transparency.
Best For
💰 Pricing
Umami is free and open-source for self-hosting with no limitations. Umami Cloud offers managed hosting with various tiers based on usage. The self-hosted version includes all features at no cost.
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