European Alternatives to Google Tag Manager
Google Tag Manager (GTM) is a tag manager system from the US-American tech company Google. The product can be used to embed tags on a website. A tag can basically be any JavaScript code. GTM is often used to embed tags from other Google products, such as Google Analytics or Google Ads. This pages lists European Google Tag Manager alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).
Matomo by Stackhero
"Matomo by Stackhero" is a managed Matomo service from France provided by Stackhero. Matomo is a powerful open source web analytics platform. Stackhero runs each Matomo service on a private instance (VM) with a fully dedicated IPv4 for high performances and security. Websites, members, segments, goals and data retention time are unlimited on Stackhero. Pricing The service is starting at 15€/month. Read more on the pricing page of the service. Hosting Stackhero is hosted on Scaleway and Hetzner. When creating a service you can choose between a EU or USA region. Domain name Usage type Lookup type Hosting provider a.stackhero.io Core Service Web Scaleway (AS12876) Report dashboard.stackhero.io Management of Core Service Web Scaleway (AS12876) Report www.stackhero.io Representation Web Cloudflare (AS13335) Report Sustainability Stackhero is hosted on Scaleway and Hetzner, which only uses renewable energy for their servers.
Matomo
Matomo is the leading open-source web analytics platform that can be self-hosted in Europe, offering complete data ownership and a powerful alternative to Google Analytics.
Stape
Stape provides tools for server-side Google Tag Manager: hosting, power-ups, and APIs. Improve data quality, extend cookie lifetime, and manage consent effectively.
Friendly Analytics
Privacy-first web analytics for businesses who care about their users’ data and stress-free nFADP & GDPR compliance.
Piwik PRO
Piwik PRO is a Polish privacy-first analytics and data activation platform with HIPAA and GDPR compliance, offering enterprise-grade analytics with full data control.
JENTIS
Measure more traffic. Boost ROAS. Power your entire MarTech stack with the compliant, all-in-one tracking platform for data-driven marketers.
Commanders Act - TagCommander
Collect interactions from all your customer channels such as Sites, Mobile Apps, PoS terminals or IoTs through robust data pipelines.