European Alternatives to Google Analytics
Google Analytics is a free and widely used web analytics platform. It integrates well in with other Google marketing products like Google Ads. Google Analytics can also be used to track users of iOS and Android applications. This pages lists European Google Analytics alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).
Plausible
Plausible is a lightweight, cookie-free web analytics service hosted in the EU, offering a privacy-friendly alternative to Google Analytics without requiring cookie consent banners.
Simple Analytics
Simple Analytics is a Dutch privacy-first web analytics service that's 100% GDPR compliant, requires no cookies, and is trusted by the Bank of England, UK Government, Michelin, and Hyundai.
Piwik PRO
Piwik PRO is a Polish privacy-first analytics and data activation platform with HIPAA and GDPR compliance, offering enterprise-grade analytics with full data control.
Visitor Analytics
Visitor Analytics is the Romanian web analytics – GDPR tools, Romanian company, all-in-one.
Pirsch Analytics
Pirsch is the powerful privacy-friendly open-source GA alternative – lightweight, cookie-free, German-made, with funnels, sessions, and segmentation.
Nilly
Nilly is analytics and marketing platform – EU-based, GDPR compliant.
etracker
etracker is the German web analytics platform – cookieless tracking, GDPR compliant without consent, German data centers.
Wide Angle Analytics
Wide Angle Analytics is the privacy analytics – GDPR compliant, EU company, no cookies.
TelemetryDeck
TelemetryDeck is privacy-first app analytics – German company, lightweight SDKs.
Mouseflow
Mouseflow is the Danish behavior analytics platform – session recordings, heatmaps, funnels, form analytics, GDPR compliant.
Dreamdata
Dreamdata is the Danish B2B revenue attribution – track customer journey, marketing attribution, Danish company.
Stackhero Matomo
Stackhero Matomo is managed Matomo hosting – French company, EU servers.
Matomo
Matomo is the leading open-source web analytics platform that can be self-hosted in Europe, offering complete data ownership and a powerful alternative to Google Analytics.
Friendly Analytics
Friendly Analytics is the open-source Matomo hosting – managed Matomo, GDPR compliant, privacy-first.
SiteSights
SiteSights is privacy-friendly analytics – no cookies, GDPR compliant.
TrackBoxx
TrackBoxx is the German web analytics – GDPR compliant, cookieless, German company.
Swetrix
Swetrix is the Ukrainian privacy-focused analytics – cookieless, open-source, GDPR compliant, affordable.
Vantevo
Vantevo is the Italian privacy analytics – simple, GDPR compliant, Italian company.
Digistats
Digistats is the German web analytics – GDPR compliant, cookieless, German servers.
fusedeck
fusedeck is the German privacy-friendly analytics – cookieless, GDPR compliant, German company.
StatCounter
StatCounter is the Irish web analytics – established service, real-time stats, Irish company.
Alceris
Alceris is the German website monitoring – uptime, performance, SSL monitoring, German company.
Publytics
Publytics is publisher analytics – content analytics, media focus.
Insights
Insights is product analytics platform – user behavior, funnels, retention analysis.
Stormly
Stormly is AI-powered product analytics – Dutch company, insights focus.
SealMetrics
SealMetrics is the Spanish privacy analytics – cookieless, GDPR compliant, Spanish company.
Counter.dev
Counter.dev is the simple web analytics – no cookies, privacy-friendly, open source, free tier.
Tinylytics
Tinylytics is simple web analytics – lightweight, privacy-friendly, for indie makers.
Analyzati
Analyzati is the Romanian web analytics – GDPR compliant, Romanian company, European data.
Umami
Umami is an open-source, privacy-friendly web analytics platform as a simple, fast alternative to Google Analytics with no cookies required.
Offen
Offen is the fair web analytics – open-source, users can see and delete their data, privacy-first by design.